As creative entrepreneurs, we are our own brand. We are the face of “our company” and the first person our customers interact with. This is why we have to think thoroughly when it comes to our personal brand. I know it is hard, I get it. It took me almost four years to define my personal brand and sometimes I feel I’m not there yet. I know it is a work in progress as my business and ideas evolve, but I need to start somewhere.
I’m not a branding expert, but I’ve rounded up a few things that helped me to define my personal brand.
1 | THINK ABOUT THE MESSAGE
Since opening my first online business five years ago, I’ve always been thinking about what I want to say to my customers. How can I help them? How can I create a product that will attract my dream customer? How can my product evolve to exceed my customer’s expectations? So many questions!
Think about what you want to say and about how you want to be perceived. Start writing down those ideas and craft a powerful message that differentiates you from the rest of the crowd.
2 | LEARN TO LISTEN
Once you determine your message, start listening to your clients and customers. Learn to listen those around you. It is always great to pay attention to what your customers are saying. But don’t get involved in everything! We can’t please everyone and our products are not for everybody. Do listen to your niche.
3 | ANALYZE YOUR COMPETITION BUT DO NOT COPY THEM
It is always good to see what else is out there. See what others are doing and get inspired. It is NOT good to copy. I read the wonderful book of Austin Kleon “Steal Like An Artist”* and I couldn’t agree more. It is always good to get inspirations from others, but it is not good to do exactly what they are doing. Remember that you want your brand to stand out. You have to be different, authentic and unique to be successful.
4 | BE NICE AND AUTHENTIC
My mom always said “If you don’t have anything good to say, don’t say it” and it is true. I don’t like mean people and I don’t want to be portrayed as one. That is why as part of my “message and voice” I’m nice to people. People like people that are nice to them, they tend to follow them and look for more because it makes them feel special. So be nice and authentic.
What things are you doing to define your personal brand? Tell me below!